Thai national health campaign adverts far, far better than S’pore’s

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Thai national health campaign adverts far, far better than S’pore’s

Singapore spends so much money on national campaign adverts that fall far short of impact, creativity and getting the message across to the population, says STOMPer angtauchwee after receiving this series of Thai video advertisements.

In an email to STOMP today (Jul 27), the STOMPer says:

“They are far more effective than, say, Singapore’s recent Speak Mandarin Campaign adverts which showed Caucasian children speaking bad Mandarin.

“These Thai ads reach out to everyone with their everyday situations. They connect with the people. Most importantly, they have REAL Thai people involved, not the Caucasian, African or China children in the Speak Mandarin Campaign videos.

“One up for Thailand and zero to Singapore.”

Thai national health campaign – Ad 1

http://forums.delphiforums.com/sunkopitiam/messages?msg=33964.1

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