Singtel website ad in porn site: Telco says third party supplier at fault

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Singtel website ad in porn site: Telco says third party supplier at fault

SingTel has confirmed that an online ad for inSing.com, a website run by the telco, had indeed been posted on a porn website.

It says this was due to a fault by a third party supplier, whose services have since been suspended. The advertisement on the porn website has also been removed.

The statement from SingTel came in response to a posting in STOMP yesterday (Aug 20), which highlighted the issue after STOMPer Disgusted alerted STOMP ob the inSing.com ad on the porn website.

“Is SingTel really so desperate that they need to resort to putting advertisements on porn sites in order to get attention?” wrote the STOMPer in his email to STOMP.

This is the reply from SingTel in full:

“SingTel Digital Media (STDM) takes the matter of advertising on inappropriate websites very seriously and has thoroughly investigated the situation.

“STDM’s policy is to only run advertising on relevant, appropriate and family friendly websites. The online advertising was purchased on an advertising network, a standard practice for online advertisers.

“Clear guidelines were provided to .Fox Networks on the criteria required for the ad placements on inSing.com.

“.Fox Networks, which does not represent adult content websites, followed the guidelines submitted by STDM to reach the targeted audience and executed the campaign to exclude all adult content categories.

“However, one of the third-party suppliers of inventory to .Fox Networks wrongly classified the adult section of a website in a way that led .Fox to believe that it was a suitable environment for advertisements.

“The advertising has since been removed and .Fox has suspended such third-party supplier.”

http://forums.delphiforums.com/n/mb/message.asp?webtag=sunkopitiam&msg=36012.1

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One Response to “Singtel website ad in porn site: Telco says third party supplier at fault”

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